Proven Shortcuts To Building Brand Awareness
For quite some time, people did not copy their documents – they Xeroxed them. The brand awareness of the Xerox company was so well built that its name got integrated into the English language. IT became the word for making copies, because Xerox was the leading manufacturer of copying machines and similar products. The same happened with Kleenex, Coca Cola and many more – There are no better examples of just how important the brand awareness is. Here are some tips and tricks that are sure to help you make your business more recognisable.
Make Cool Infographics
This form of articles has become very popular. It contains everything that people like: great design, nice photos, interesting figures and short chunks of text that are easy to read. Infographics offer a lot of value that is pretty easy and fun to consume. You need to get aboard that train and drive the traffic to your website.
Pinpoint Your Social Network
It is very exhausting to go around every day and publish your content across different social networks. You need to pinpoint the network or two that brings you the most of your traffic and focus on them. You can organise events and contests, and create viral content. It will be far more effective than trying to be present at all places at the same time with minimal effect. The choice of your preferred social network will depend on the type of your business and your target audience.
Do Some Car Wrapping
If you have company vehicles, your best bet is to wrap them into your advertisements and make them your mobile billboards. You will get extra attention if you make the wrapping interesting and fun. If you do not have a company vehicle, you can do this with your own car. It is possible to find a way to promote your company and still have a classy design that you won’t mind driving around.
Packaging Is Everything
Hire professionals, get different opinions, spend hours thinking about it, but make sure that your product is perfectly packed. The first thing your client sees when getting your product is the packaging. That’s why your packaging design needs to be impressive and efficient. Among all the important things, the colour of the packing is probably the most important one. Depending on what you’re selling, you need to make sure that the wrapping is both accurate (it shows the picture of your product) and eye-catching. Work with a company that can offer printing services, as well, because they can complete your packaging in the best possible way and help you with the design.
Get Involved in the Local Community
It is best to start building your brand awareness in front of your own doorstep. Get famous and well liked in your own neighbourhood, and work your way up from there. Good words and positive experience spread like a wildfire, so tap into this organic way of making your brand known. You can do this by organizing charity events, helping local causes, organizing a clean-up of a local children’s playgrounds or a parks. In other words, make events that show the people in your area that you are a part of their everyday lives and that you care.
If you have a good product or you provide an excellent service, people need to know about it. That is what brand awareness is all about. Spreading the word about something that you already made. However, make sure that your quality speaks for itself, because there is no point in asking people to take a chance with your product if you are not about to bother and make it worth their while. Moreover, you will risk bad news spreading and that is even easier than building good reputation.
As you can see, building brand awareness is not that difficult. When you decide to promote your business further, there are just a few (very important) things to keep in mind. Research the already popular brands, and learn from them. Follow their example, keep the abovementioned information in mind and you got yourself a foolproof recipe for success. Dream big, work smart and the success is guaranteed.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.