5 Things to keep in mind while picking images to design a website

Everyone and every entity have a website these days. Thousands of websites or even more are being added to the gigantic online world every day. More and more websites are competing with one another for attracting the attention of the masses. As a result, website design has a much more crucial role to play than ever before. Web design companies in Lebanon are catering to all types of web design needs of their clients from all over the Middle East region.

Designing a website is a creative and innovative process. Several aspects must be considered while choosing the design elements for a website. At the end of the day, a website that is visually intuitive, user friendly, looks attractive and loads faster appeals to the online visitors. The look and feel and performance of a website depend to a great extent on the kind of images that are being picked while designing a website. This post brings to you 5 important things that must be considered while picking images during website designing process:

1) Size, Format and Quality of the Image

Choosing stock images available online is a common practice with website designers. The size and quality of images is an important factor for consideration as the images need to be optimized before being used in websites. Optimization of images for web is essential in order to balance quality and loading time. Resolution and file formats for web images need to be much smaller when compared to print images so that they can load quickly.

JPG (JPEG), PNG and Gif are the three main file formats used in websites. In general, JPGs are used for (rectangular) photos while Gifs are used for cropped images with transparent backgrounds, such as logos, and animations. PNG format is ideal for both photos and transparent images as this format supports images with a variety of transparency effects. It is important to choose images that work with overall website theme, have clarity, and are of appropriate size to ensure faster loading. Avoid using an image size that may contribute to a loading time anything greater than 5-7 seconds.

2) Color Scheme

The color scheme used in an image is another important aspect that must be considered. Based on your website design theme, choose an image that goes well with the overall theme and color palette. It is important to remember that colors are not picked randomly; rather a lot of thought process goes into it. Some colors go well together, others don’t. Leading web design companies in Lebanon take help from a lot of popular and proven theories on colors and their combinations, including conventions on monochrome and contrasting schemes in addition to their common sense. The same sensibility and knowledge is applied while picking an image.

The color scheme of the images must complement the brand colors, and different design elements used on the website for consistency and making a perfect visual impression. Try to get the graphics and images sync well with your website theme, and make sure they embody the style you are aiming for.

3) Rule of Thirds

An important concept in photography, the Rule of Thirds is a technique of composing the elements of an image in a way such that it becomes visually appealing and aligns with the way human eyes prefer to scan an image.

While choosing an image for your website, divide it into a tic-tac-toe grid both horizontally and vertically such that you get three rows and three columns. According to the rule, the intersections thus created are the places where the eye is most likely to be drawn. This means, pick an image that has its key elements along these intersections to attract maximum attention. Placing the key elements at the center does not guarantee results.

4) Images that are Social Media Ready

While picking images during web designing, it is important to keep in mind that your visual content may be displayed across various social networks and platforms. In this respect, the dimensions of an image become important because most social networking sites have a default viewable limit for any image. And, if your image goes beyond that limit, several essential elements may simply get cropped. For example, the default viewable portion of an inline image on Twitter is 440 pixels wide by 220 pixels tall. Images outside this 2:1 ratio may get cropped at the most inappropriate places that otherwise could have made an impact with the audience. Most reputed web design companies in Lebanon and Dubai are emphasizing on the use of social media ready images while doing the websites for their clients in the Middle East region.

5) Relevance and Capable of Evoking the Desired Reactions or Emotions

Bear in mind that images are never chosen randomly or without purpose. Images are chosen to convey some specific message to your audience. It could be your branding values, products or services, call for action, company mission, anything that is relevant to your business. So, while picking images make sure they are relevant to your purpose.

Additionally, it is equally important that the chosen image is able to make connections with your online visitors and evoke the desired reaction (intuitive or instinctive) from them. For instance, if you are into medical and healthcare services, using an image of a hospital set-up attending to a patient could be a good image and evoke emotions such as security, assurance for a healthy life, proper care for ailments, and so on. It is important to tap into an image’s relevance in a bid to get noticed by online visitors.

So, next time you are selecting an image for your website or collaborating with your website designer on picking up the right images, consider each of these five critical aspects in order to make an ideal choice. Choice of appropriate visual content including images, pictures, videos, and so on is an integral part of your website designing process. In case you have any further questions, ask your web design partner in Lebanon.