5 Tips For Starting An e-Store
One of the first inventions of human civilization was the notion of trade. There is simply nothing more natural and logical than wanting to trade something you don’t need for something you do. However, soon after this revolutionary discovery, money was introduced to the game and everything has changed forever. Several millennia later, we are standing on the verge of a new revolution and this time, commerce is migrating into the digital world merging in the notion of e-commerce. The best thing about it is that anyone can join this game, but in order to perform admirably you need to know a few things. Here are some tips and tricks that may help you in setting up your own e-store.
First thing first, the design of your store must be absolutely flawless. You should never neglect the influence of visual on your sales. It is well known that different colors and layouts affect people’s desire to spend more money. A perfect example of this are casinos which use colors and design psychology in order to get people to gamble more.
Horizontal or vertical?
Furthermore, in the recent conversation with people from experts skilled in Magento web design it came to our attention that even things such as whether website has a horizontal or vertical layout plays an important role here. There are several surveys suggesting that people better react to vertical when it comes to e-stores layout since this approach tends to seem more natural both on computers and mobile devices alike.
Probably the most important things you need to do when you start with your e-commerce website is to make it mobile friendly. Reason behind this are few vital statistics. First one is that since 2015 there is officially more internet searches from phones than from computers. The second statistic is that by 2017 two out of three people on planet are expected to have a mobile device. Now, you can always make an app for your e-store but it is usually much simpler and always cheaper to just optimize your website for mobile users.
More payment options
Sure, in an ideal world there would be one online payment option and by implementing it to your website you would finish all your work in several minutes. In reality however, you don’t get to choose what kind of payment your customers use and all you can do is adjust to their method of choice. In other words, the more payment methods your website is optimized for, the more money you are likely to make. It doesn’t get any simpler and any clearer than that.
The price is the key
Finally, even if you have the absolutely best design and optimal payment method out there, it means for nothing if you are much more expensive than other people in the same business niche. Most people are not that reckless with their money not to check several stores before they make a purchase and the same goes for e-stores as well. Now if they are not too lazy for this kind of research, neither should you be. Regularly visit your competitor’s e-stores in order to make sure that you are still competitive with the prices.
Starting a real life store is not an easy task and neither is doing the same in the digital world. The key thing is to know what your clients need even before they realize that and to help them make this final step towards purchasing it. Here, you may need a professional help and in the hostile dog-eat-dog world of e-commerce you are in no position to turn down a helping hand.
Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.