Boost Your Brand Visibility With These 6 Tips
Right now, it seems like everyone is starting their own small businesses. But with so many of these being opened every day, how do you make your small business stand out from the crowd? One of the ways that have been proven to do the trick is boosting your brand visibility. However, giving your brand visibility a boost isn’t as easy as it may seem. In fact, it requires a lot of hard work and some money, but it’s guaranteed to pay off. That said, we came up with 6 tips that should help you give your brand visibility a boost.
There’s no need to say that people are now using their mobile devices more than ever before. So, if you want to increase your brand visibility, making sure that your website is mobile-friendly is an absolute must. Fail to do this and you’ll have loads of potential customers leave your website even before they check out what you have to offer. Moreover, Google loves websites that are mobile-friendly. This means that optimizing your website for mobile devices should also help you improve your Google ranking. And the better you rank on Google the more visible your brand is going to be.
Get on social media
There’s hardly a company out there that doesn’t use social media in order to promote their brand. That said, creating social media pages for your business makes a lot of sense. However, you can’t just set up your pages and expect users to start following you right away. Instead, what you need to do is create visuals people are going to like and find ways to produce conduct social media users will be interested in. The more shares your content get, the better your brand is going to do. However, this doesn’t mean you should overload your followers with content as that can even have a counterproductive effect.
Go for branded clothing
If you want to increase your brand visibility, making sure that all of your employees wear branded clothing is something you simply have to do. What this does is help you get your name and logo out there. Moreover, it’s an ideal way to give your employees a sense of belonging. And there’s no need to say that happy employees are a crucial part of developing a quality brand. That said, it’s recommended that you turn to experts in t shirt printing and have them help you design dynamic and memorable t shirts. Just make sure you stick to the same fonts and colours you’ve used for your logo.
No matter how you decide to promote your brand, being consistent can be extremely helpful. No matter which marketing platforms you use, your message needs to be clear and understood in no longer than 5 seconds. So, stick to the same idea, same logo, same slogan and you’ll have nothing to worry about. In order to make the most out of your marketing efforts, you need to intrigue customers as much as possible. That should encourage them to go and find out more about your business, which is exactly what you should be aiming at.
Sponsoring local events is another great way to get your brand noticed. The thing with local events is that they can help you be at the right place and the right time to promote your brand. You can hand out promotional products, business cards and flyers that will ultimately lead to better brand visibility. Consumers also find such events a great place for familiarizing with brands they haven’t heard of before, which is something you can use to your advantage. If you end up sponsoring events that have something to do with your niche, you can even increase your brand authority.
Verify your company on Google
Another important thing to do when trying to boost your brand visibility is to verify your business on Google My Business. This should help anyone looking for your company get familiar with your brand just by typing your company’s name into a search engine. What’s so great about verifying your company on Google My Business is that it’s absolutely free and it can do wonders for your brand. Once you’re registered on Google My Business, you can update all the important information about your company and upload photos that’ll help new customers familiarize with your brand.
Better brand visibility compared to your competitors means you’ll make more sales which is what running a business really is all about. The better your brand does, the less space you’ll leave for your competition to increase their market share. All in all, investing in boosting your brand visibility does make a lot of sense. Do all the things we’ve mentioned above and there should be nothing stopping you from developing a brand everyone are familiar with.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.