Boost Your Ecommerce Business With Periscope
Periscope is an app that lets you live stream video straight from your phone. This stream can be viewed by your twitter followers and complete strangers who happen to stumble upon it. The viewers have the option to comment on your live stream and “heart” it. The app was slowly gaining popularity and got the attention of twitter. Twitter recently announced the acquisition of Periscope which put it in the spotlight.
Business owners and marketers have been trying to find the best use for this service since it began. Periscope provides them with a new platform to market their products. With the news about the acquisition, businesses are now scrambling to get the most out of this as this could be the next big thing.
As with any new technology the early adopters will get a significant head start from their competition, you don’t want to be left behind. So how do you start? Here are some ways that the use of Periscope can get you new customer bases.
1. A live walkthrough
If you have a product that needs some instructions to get working then you can demonstrate the process in a live walkthrough. It is easier to understand instructions when someone else shows you how. Or if your product is very sophisticated, you can do a stream demonstrating different features, advanced options, tips and tricks. Everybody’s curious about how much more a product can do.
2. Take live questions
If you are not sure about what you want to use Periscope for, then this is the easiest way to get started. Keep it light and non-technical for the beginning. Answer questions about yourself and your company. Let your audience get to know you.
Invite your followers for the first few sessions and if you’re doing what they want then your viewers will increase. This is also good for your brand as customer can put a face on it. Your business gets a human touch.
3. Demos of your new product
If you have a product launch in the near future then creating a bit of anticipation is important. Let your followers understand some features of your new product by doing a live demo about it. You can even stream just using the product in day-to-day activity.
This is good for consumer awareness and will bring in more interested people on board. When people see how something can be used in their daily routines, they tend to be more eager to buy it. So grab your product and do a demo for your audience.
4. Stream behind the scenes of your events
People love to see what happens behind the curtains of big events. Give them a sneak peek into the various aspects that they don’t know about. Transparency builds trust. Be casual with your audience. Show them what you eat, how you talk, who gives the orders, people running, last minute improvisations and other things that make you and your team more human.
5. Let them in on your creative process
You can stream when you’re throwing ideas at each other, evaluating their merit and just laughing at the silly ones. If you’re having fun then your audience will too. Involve your audience in your discussions, they are your customers and their insight is very valuable. Besides that, maybe, on some rare occasion, they may come up with something brilliant that you can use.
6. Arrange feedback sessions
Organize streams where you ask the customers about their experience with your company. This is a very personalized way of interacting with your customers for feedback. Filling forms and writing emails feels very mechanical. With Periscope you can offer them a platform to show their appreciation or disappointments in a casual setting.
Some Tips on using Periscope
So now you know what you can do with Periscope and this is in no way an exhaustive list, let’s look at some tips to improve your customers’ experience with you.
- Announce your stream beforehand. Create some anticipation and allow people to create some time for your stream.
- You can be spontaneous too if you have something exceptional to share.
- Use the name or their twitter handle while addressing someone. This makes the person feel appreciated and has a positive effect on their mood.
- Be casual with your audience. This is a very personal platform and formalities will make it boring. Be in a good mood when you start to stream. If you make the stream very formal it will not appeal to your audience. Try not to make it an advertisement or a sales pitch.
- Greet every new question with enthusiasm. Even if there is a question that you cannot answer or don’t want to answer, just address it. You can simply say “no comments” but it will pay to be a little creative here.
- Keep your phone in portrait mode. Your audience will most likely be using their phones in this orientation and it will become awkward for them. Writing comments while watching the stream is easier in portrait mode.
- Keep the broadcast short. You don’t want to make it longer than 15 minutes.
- Use #hashtags. After all Periscope is an extension to Twitter. Hashtags make it easier to search for your stream.
- Your streams are recorded and can be replayed later by others. You have the option to delete these replays. So make sure you use the feature well.
Now you have a pretty good idea of what you can and should do with Periscope. Use it to grow your e-commerce platform. It is still a fairly new platform so don’t be afraid to experiment with new formats and techniques. Download the app and start playing with it.
Misha holds a Master degree in Marketing and bachelor in computer application. She works as a content & marketing executive at SoftwareSuggest. She likes travelling to hill stations and reading novels. Follow her on twitter. https://twitter.com/uppalmisha