Digital Investment Checklist: Your Business Lifesaver

Once your project is on its way, it is easy to get lost in planning and forget about the stuff that you never thought could slip your mind. That is why some very smart people invented checklists as reminders about all the important stuff that has to be done. Therefore, before starting a serious endeavor, like digital investment, make sure that you have your checklist ready. It can save your project in the end.


Do a SWOT Before Anything Else

It is common knowledge that SWOT is the acronym for strengths, weaknesses, opportunities and threats. Think hard and make a thorough analysis of your business idea. Once you conduct a full SWOT, you will already have a general idea about what to do and in which direction to go.

Get to Know the Person Who Needs Your Product

Your brand needs to resonate within the community of your choice. In order for that to happen, you need to know your target audience. Try to imagine your average consumer. Think about their gender, age, location, income and needs. Take extra care when figuring out the favorite media of your target audience, because that is the way you need to deliver your message. When you figure out these things, you will have less problems with creating a brand that this person loves and chooses over others.

Content Is Still the King

In order for your website to be successful, you need to have a clear strategy about how much content and how often you want to post. This includes planning out the types of media on your website, because if you are about to have a lot of videos, it means that your website needs a stronger platform, server and hosting option. However, the most common mistake is not maintaining the website and neglecting frequent and regular content publishing.

Do Not Forget about Your Budget

Once you figure out what you want to do and how you want to do it, calculate how much is that going to cost you. Also, when planning your budget, be as realistic as possible. Calculate the fact that you will not be earning money right away, but the costs will be there immediately. Therefore, always have some savings or a backup plan. Well planned out budget is definitely among the priorities on your list.

Goals and Milestones

In order to be successful in what you do, you need to have the right idea about how to measure your success. Some people analyze different aspects of their website. Some count the visits, other take ROI into consideration. Either way, make your plan according to your goals and milestones. Use those factors that you choose and turn them into milestones. In that way, you will have a clearer picture if everything goes well or not.

Know When to Ask for Help

Even with a great plan, budget and actions, your digital investment may experience a halt. If you feel that you are clueless about what you are doing wrong, do not hesitate to look for help. Even locally, just try to find a digital agency in Sydney or your own home town and try consulting with them. Even a short term help from them can turn your business around.


Planning your digital investment is not that different from planning other types of business. The only thing that is really different is that your product and your brand are not as tangible as the other types of products are. Therefore, put everything down on paper before investing and make some smart business moves.


Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.