Four Steps To Find A Perfect Domain Name
In 2016, the domain name of your website is as important as the name of your company. Why? Well, an increasing number of people do business online with each passing day and the domain name is your identifier in the digital environment. Because of this, making the right choice of the name can make your digital marketing efforts and your SEO much more efficient. On the other hand, by making a wrong choice, you can either get your business associated with the wrong industry or even get into the expensive lawsuit over trademark infringement. Without further ado, here are a few things you should consider when choosing a perfect domain name.
Say It Out Loud
One of the first things you should do when you come up with a domain name is try to say it out loud. There are a couple of reasons for this. For example, you want to hear how it rolls off the tongue since this is what is going to make people memorize it easily. Additionally, the lack of spacing in the domain name can be quite problematic. This resulted in some of the most problematic and unintentionally embarrassing domain names ever. For example, IHA Vegas Holiday Rentals turned out to be ihavegas.com, while Partners Talking came out as partnerstalking.com.au. Needless to say, this can save you from a world of embarrassment, but if you play your cards right, it can sometimes turn the table into your favor. This brings us to our next tip.
Consider the Extension
Another thing you need to keep in mind is that you shouldn’t forget the extension when coming up with the name. While most people consider .com to be an industry standard, other extensions are rapidly gaining on popularity as well. A perfect example of this are domains with meaningful extensions like .me domain. This gives some awesome options like ‘link.me’, ‘answer.me’ or ‘riddle.me’ (all of which are unsurprisingly already taken). Not only will these domain names make your website’s visitors quite impressed, but also make them unconsciously like you more.
Do Your Research
As we already mentioned, one of the greatest problems you can encounter when looking for the perfect domain name is checking if it is already taken. All you have to do is enter the domain name you intend to purchase into the address bar and see if anything comes up. If the domain name is already taken, you need to make a change of plan. No matter how original you are, there is always a chance that someone else has come with that very same thought. Be as it may, this whole research doesn’t take more than a few seconds of your time.
Can You Agree to an Alternative?
As we already mentioned, things don’t always go as planned. What do we mean by that? Well, sometimes the name you want to take will already be taken by someone else and in this case, you have two options. The first one is to go with an alternative domain name and the second one is to try to buy them out. Here’s the trick though, the more desperate (or more successful) you seem, the more you will be charged by the people you are trying to negotiate with.
A similar business world example is that of Walt Disney’s first Disneyland. When first he started purchasing the land for the project, he got parcels for as low as $180; later on, when the word of his intentions spread out, he had to pay up to $80,000 for a single acre of land. In other words, you need to think about how acceptable is the alternative name. If you absolutely have to get that exact domain name, try to settle this dispute early on since the more you wait, the more expensive it becomes.
The importance of the right domain name cannot be stressed enough, so it is vital that you approach this matter quite seriously. In the modern business world, your online presence is something your business is evaluated on. Metaphorically speaking, this makes your home page the face of your company and it makes a domain name its denominator. Businesses have thrived and plummeted thanks to less important things.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.