How a Domain Name Helps in Establishing a Successful Branding?
It’s an extremely important decision to select a perfect domain name for your website. A good quality domain helps to build a positive brand image that will create a good impression on your customers’ minds. However, from the business perspective, selection of domain name can be one of the most challenging aspects, especially for new online business.
In this post, several points are explained why your domain name is so important, and tips to help you finding the perfect domain name.
Why Are Domain Names So Important?
Domain names are essential for an online business because these are the piece of marketing. Most of your visitors & clients know about your brand through your website. If your site has a right domain, visitors can easily recognize the offered services, and return to your website more often. So, we can say that your domain name is an important part of your overall branding.
Furthermore, the search engine algorithm changes frequently, and it’s a controversial topic amongst the search engine optimization community that the domain name is a major factor in Google’s ranking algorithm. Yes, it’s true that a keyword rich domain that is also relevant to your business help your site rank better in search engines.
Tips When Choosing a Domain Name
Keep your Domain Simple & Short
To ensure the stability of your domain keep the name short & simple and make it much more memorable. If you want to make it so, don’t use more than one or two words in the name. Also, keep in account that the top websites, on an average not have more than nine characters in their domain names.
Make sure your website domain name should be easy to pronounce and spell. The better way to analyze this is to conduct a test where you can ask ten people to spell your domain. Once you get the reviews, you can easily reconsider your choice, and take your final decision.
Domain Extensions & Trademark Issues
After you have finalized your main domain, have you considered registering your brand name with country specific domain extensions like www.mediahouse.ca.or www.onlinegifts.co.uk? If yes, then it’s a great choice, as country specific domain extensions can be great from a branding and marketing perspective in different countries.
Furthermore, when choosing a domain name, you have to be careful, avoid choosing a name that is already used by someone else’s website. Otherwise, you’ll be liable for legal penalties for trademark domain issues.
The first impression of your business will be through your domain name. This is why getting a right domain is the main factor in building a long-standing online business.