How In(Format)ion Organization Affects Blogging Beginnings

People who’ve never tried to launch or write a blog might think that there’s too much fuss about such a simple thing. And they would be only partly right. While the procedure of launching your own web log is, indeed, pretty simple, everything that comes afterwards demands continuous work and education. When you master the basics of successful blogging and formatting (equally important as content), you’ll have a better chance to express your ideas and achieve your blogging or business goals.


(Sub)headings and keywords

Although the majority of people get automatically repelled when they see codes, it’s important to learn the basics of HTML, so as to reach a better position for your blog on the web. In this part of formatting, you have to deal with H-tags. The H1-tag is the highest level, predominantly used for blog headlines. When you start your blog post with a H1 tag, all the subheadings enclosed within that tag will get consecutive H-tag numbers: H2, H3 etc. Newbies in the blogging world should just get into the H-tag section and play with it, to practise those steps and see how they work.

In addition to tagging and headings, keywords are another inevitable part of clever blog formatting. You have to include them in the main title of the blog, as well as a few subheadings. However, don’t overdo with them and get familiar with meta tags, so as to improve your chances to be spotted by search engines.

Importance of blanks

Since human brain is a sensitive organ, it doesn’t like being tortured by complicated textual and visual content. Therefore, whatever you do with the content on your blog, always bear this fact in mind and make sure it’s organized in a simple way, enriched with a fair share of blanks.

Even if you think you have written an outstanding 2000-word post, break it into paragraphs and choose an eye-relaxing spacing option.

Moreover, start every new string of thoughts with a new line. Before you press the publish button, go through your post and see whether or not it looks appealing enough for public use. Keep repairing and correcting it until it becomes a concise and visually attractive unit of text you’d like to read yourself, if you had spotted it somewhere on the Internet.

The power of images

In addition to blanks, a successful blogger will know how to use and manage the power of images. The first thought that might cross your mind is that it’s difficult to find proper images on the web. The solution to this problem is a no brainer, given that you have a modern DSLR camera – take your own photos and upload them to your blog.

On the other hand, bloggers with low budgets will have to go for more creative solutions. One of them is definitely using photos from open source websites. Apart from that, you can also use the option to download a Flickr album in the niche relevant for your blog and use those images for your blogging needs.

Last, but not least – when you get the wanted photos, adjust their size and other features, to ensure fast page loading. Otherwise, you’ll lose visitors even before they get to your blog.


To conclude, even if you can’t invest a single cent in a blog, original ideas and reader-centered content can make up for a restricted budget. Apply our tips, but also give yourself a chance to enter the world of blogging and explore its secrets. There are thousands of brilliant bloggers on the web which you can learn from. Take your time, analyze their work and use all those tips to write your own blog story.


Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.