How The Structure of a Website Affects a Business

Running a business that does not have a firm anchor in the online world is unimaginable these days. It does not matter what field of business you belong to; from florists to retailers and international companies, a website is the reflection of your business image in the virtual mirror. A useful and practical website needs to be a well-organized and simple structure that helps your clients and customers get the information and services they need.


General functionality

The essence of a business-friendly website lies in its simplicity. However, the line between simplicity and dullness is very thin. To avoid the trap of creating a boring website, it is necessary to make a concise plan. For starters, the homepage must have a site map, which should help the website visitors find the area they need in the shortest time possible. Also, make sure that the site is divided into several main areas, which can all be accessed from the homepage. Moreover, adding links to the homepage and the sitemap to every single page on the site is a highly efficient way of making the site navigation easier.

Viral-friendly website

When something spreads like a virus, it is described with the adjective viral. Thanks to the multi-layered nature of the Internet, an event or a video can go viral in the matter of hours. So, if you want your website to have a viral potential, you need to include links and icons in every blog post and separate page on the site. It will enable your followers to share the interesting content from your site or blog in social media. By doing so, you can increase the conversion rates of the website and the entire business, as well. The more shares your website(s) and blog posts have, the higher is the probability that more people will notice you and become familiar with your work.

Specific CMS add-ons

A path that leads to having your own website is twofold; you can either hire professional designers to create an original website or start with free templates offered by content management systems. The former option usually yields more original solutions, but it is also more expensive. The latter one comprises hundreds of interesting options that can also lead to a unique and interesting website. For instance, WordPress is one of the most popular platforms for launching websites through free content bits. Their offer includes a variety of plugins for different businesses. From WordPress SEO by Yoast, which ensures best SEO supervision, to more serious business additions, like the WordPress event ticket sales plugin, which helps companies that organize events become more efficient, you can use hundreds of useful and user-friendly solutions for a business website.

Gadget-friendly or old-school design

According to an analysis published by Ericsson, 70% of the world population will be using smartphones by 2020. This is a vital piece of information for every business owner who already has a website or wants to launch one. Since Google has foreseen such a development of the gadget technology, they have already prepared the ground for new web challenges – making the online space friendly and easily accessible for new gadgets and their users. Business and website owners can opt for two completely different versions of the same website, to meet the needs of both the desktop and gadget users. Also, they can go with the flow and opt for responsive design, which simply makes a traditional website adaptable for modern gadgets.


As you can see, nowadays having a website is a common thing and it does not really make a difference. It is necessary to follow the latest trends and implement modern web design innovations, to make your web presence different from the crowd and stand the test of future business challenges.


Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.