How to Create an Online Form That Customers Will Actually Fill Out

If you have a website, chances are that you want your website visitors to take an action. Perhaps you’d like them to contact you through a contact form, purchase a product that you’re selling with a payment form, or sign up for newsletter updates with a registration form. Whatever the action is that you’re hoping that your visitors will take, make the form appealing, engaging, and easy to fill out. Here’s how.

1. Use an online form builder.

Unless you are a developer and want to spend several hours coding to create your form, check out an online form builder like JotForm. Requiring no technical know-how, your form can be up and running within minutes. Whether you’d like form fields that are open-response, star or number scale rating, multiple choice, or any other style, you can easily drag and drop your way to a complete form. Then you can design your form to make it look attractive, changing up the colors, images, and fonts. Extra form field options include “widgets,” which help your form gather more advanced information. Your form visitor can upload files, select a date range by clicking on a calendar, and more. There are infinite options with a form builder.


2. Keep it short and simple.

There’s a balance that you should seek to strike between getting all of the information that you want and having people complete your survey. It’s best to err on the side of brevity and keep your survey direct, concise, and as easy to skim and fill out as possible. Knowing that people aren’t going to go over your forms with a fine-tooth comb, write your questions in a way that are unambiguous and straightforward.

One great way to keep it simple, is to offer “yes,” “no,” and “other” as answer choices. This allows you to get to the root of the answer quickly. Allowing “other” or “N/A” as answer choices allows for all possibilities, and alleviates frustration when there is no applicable choice available. This helps to make your data more accurate as you don’t have people arbitrarily selecting an answer because they have no other choice.

3. It’s all about the details.

Very few people enjoy filling out an unbecoming, dull, and unprofessional-looking form. There are simple ways to design your form so that it’s sleek, attractive, and more pleasant to fill out. First, make sure that it’s legible. Select a font that is readable, and avoid childish looking fonts like Comic Sans. Then, decide what look and feel you’re going for. Should you use your company’s colors and branding? Should you use flat design and modern elements that look great on mobile? Should the form be vivid and strong, or utilitarian and trustworthy? Think about what you’re trying to convey, and use best design practices to drive the message home.


Author Bio :

Leeyen Rogers is the VP of Marketing at JotForm, a popular online form-building tool based in San Francisco. Its simple drag-and-drop interface along with conveniently sortable submission data allows you to create forms and analyze their data without writing a single line of code. JotForm is the solution for online payments, contact forms, lead collection, surveys, registrations, applications, online booking, event registrations, ad more.