Mobile Website OR Mobile Application – Choose What Your Business Need
On an average, a mobile user installs about 24-25 unique apps every month while the same user also visits these many mobile websites 10-30 times on the same device. Hence, the future is promising for this industry. But often, it is a cause of dilemma for the businesses whether they should rely on a mobile website or a mobile application. It is, indeed, a tough decision to make and you can vote in favor of using both as well. Basically, it depends on your specific requirements and factors like the purpose of using a mobile platform, your target audience, features required, and budget.
Why Prefer a Mobile Website?
If you are planning to accomplish your marketing goals through the mobile platforms, mobile websites certainly have an edge over the mobile apps. Your strategy to strengthen the mobile outreach of your business will be propelled by the following advantages of deploying mobile web solutions.
The Compatibility of Mobile Websites:
Mobile website development becomes a simplified process due to the cross-device compatibility of mobile websites. They can be accessed on Android and iOS platforms with the same ease. On the contrary, mobile apps need to be developed specifically for the operating system to be used.
They Are Always Available:
If you are looking for a better visibility of your business on the mobile platforms, a responsive website can serve this purpose for you. The customers can access and use your website as and when they desire without any need to download and install it on their device.
It is Easy to Share:
The text in a mobile website can be easily transferred and shared through its URL. The publishers of blogs and websites can direct the users to your mobile websites using this same technique.
It Is Dynamic and Easy to Upgrade:
The flexibility of upgrading the content is readily available on the mobile websites. If you wish to incorporate any change in the format, design, or content, you can get it done in some simple steps and the changes instantaneously become visible.
They Have A Longer Life:
You can’t deny the fact that mobile app solutions have a shorter shelf life and you can’t expect their longevity unless your app is extremely useful and unique for the target audience. Mobile websites, on the other hand, are perennially available to the users.
Why Prefer a Mobile Application?
The inherent advantages of mobile web are tempting but there are certain cases where apps seem to be the safest bet.
They Offer Personalized Experiences and Native Functionality:
The mobile application development is a comprehensive procedure that combines design, content, device features, and navigation to optimize the user experience. If you wish to send regular notifications, recommendations, and reminders to the users, this native functionality accessing the data from user’s device can prove valuable for you.
Apps Allow Better Interactivity:
If you are contemplating the designing of an interactive game, you need a mobile app to move up the ante. Apps can guarantee an enhanced user engagement through integration of multiple capabilities.
They Work In Offline Mode:
The users will stay connected with your mobile app if it offers some specialized features in the offline mode. You can curate your app with loads of informational and entertaining stuff to keep them engaged.
Choosing between the mobile website and mobile app is a serious consideration. However, you can make the right decision by considering your objectives behind the establishment of this mobile presence. If interactivity is your goal, mobile apps are the best option and if you are looking to optimize your marketing strategies, you must prefer mobile websites.
Author Bio: Jitendra Jain is marketing and sales head at Octal Info Solution, a leading mobile app development company , offering platform to hire mobile app developer for your own app development project.