Role of Social Media in Supply Chain Management

Social media has become more than just a place to share witty comments and striking personal imagery. Instead of banning the use of popular networks, companies strive to encourage those types of activates that contribute to the operations. Embracing these powerful digital platforms is seen as an excellent way of expanding online reach and amplifying brand messages. Online channels are also exploited to bring into play new revenue sources and take the supply chain management to the next level. Ultimately, streamlining the supply chain and improving efficiencies is what helps enterprises gain an edge on the highly-competitive market.

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A window of opportunity

Social media is penetrating into sectors that have been deemed as not overly “social”. It has entered the logistics arena, and today a bulk of business is at least ready to consider utilizing these digital resources. After all, supply chain managers are always looking for methods of boosting productivity, and this time the help comes from an unlikely ally.  Of course, many people are still unaware of all the possibilities that the surge of social networks has introduced us with. On the other hand, early adopters gain a head start on the market: Some companies already have their own websites for social sharing, which increases collaboration within the organization and keep everyone up-to-date.

Moving the information quickly between the managers leads to the more efficient allocation of resources, delegation of tasks, and project monitoring. Social platforms make the workers and clients feel more engaged, as an integral part of the bigger machinery that goes full steam ahead towards set goals. Furthermore, keeping track of supply chain going-on and transactions brings forth the reduction in the operational and labor costs. Namely, social media is a potent tool for acquiring information and knowledge from a wide network of stakeholders, employees and contacts. Tech-savvy mangers are thus able to obtain a deeper insight into the industry sector, operational framework, competition, etc.

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Logistics of supply and demand

The benefits of social media spill over to other areas of business, enabling organizations to identify key performance indicators (KPIs) and minimize the disruptions in the supply chain. These developments spur the innovation and ideation, and result in better customer satisfaction. For example, many facilities need quality access equipment for reaching heights, and this includes boom, spider and exceptionally mobile scissor lift.  There is a wide range of providers and manufacturers, but what could be a decisive factor is an on-site customer service and support. Social media accounts give clients a direct line of communication with the provider, a chance to issue complaints and demand clarification.

Gathering info and feedback from customers is a precious asset for making improvements.  That is why businesses who fail to grasp the value of social media put themselves at risk of becoming less competitive and missing out growth opportunities. A Twitter message can announce the arrival or departure of shipment from a warehouse, while the LinkedIn enables the information sharing and relationship building between partner groups.  Still, try to think beyond popular networks because the social field is much larger than that, and includes business media, smartphone apps, Internet of Things (IoT), Big Data, and other stunning possibilities.

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Chain reaction

The age of information and knowledge economy have created the whole new business ecosystem. Social media is allows managers and business owners to ensure than everyone is on the same page, and up to the task. Timely and accurate information can do wonders for revenues and performance, and the ripple effect of using social networks expands outwardly across all aspects of the business organization. The widespread adoption is just around the corner and we are likely to see new exciting implementations.  Be on the cutting edge of the supply chain management and enter the future before it imbues the whole industry.