Social Media Branding – Way of Success

Every start-up faces an important task of building a brand that is recognizable to the public. However, the first step to a powerful brand starts with awareness. Even if it sounds easy, the first step is far from it. Actually, it requires a lot of planning and a resilient strategy that targets the relevant audience. Then it shouldn’t surprise that marketing has become more than a science. Today, when we are experiencing a vast and diversified online landscape, standing out among thousands of competitors is more challenging than ever. This is the reason why social media networks are one of the main public arenas for effective brand building. These quick tips are devised to help you get the most out of social media in making your brand recognizable.

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To each their own

Social media is a term that covers a large group of networks. It goes without mentioning that those with the biggest user databases provide the greatest reach – Facebook and Twitter. Still, depending on your product or service, you may send a stronger message on more visual-based communities like Instagram or Pinterest. Niche communities often have their own networks like various forums that can be far more useful. You should put all the effort in finding where your target audience spends time and pitch your tent there.

Here are the quick pros and cons of more popular networks:


  • Pro: Largest number of connections/friends.
  • Con: Highly saturated with brands, advertisers and click baits.


  • Pro: Instant news; access to public icons.
  • Con: High content volume at high speed.


  • Pro: Easy scrolling; beautiful photography.
  • Con: Less one to one engagement.


  • Pro: Great for finding ideas; inspiring and motivating.
  • Con: Minimum social interaction.


  • Pro: Circle communities; very responsive users.
  • Con: Uncertain future.


  • Pro: 300 million business professionals sharing ideas.
  • Con: Focused on business; many features available to paid subscriptions.

Analyse and focus on the audience

Raising the awareness begins with getting the word out, but it is definitely not the most important aspect of creating the brand. If you don’t put an effort into a well-thought-out campaign, your brand won’t go anywhere. Still, how can you tell in advance if something will work or not? Researching your target audience base is essential for making maximum impact. This analysis should be as detailed as possible. It should begin with thinking about your product or service and defining where your ideal clients are likely to be found. Once you have a clear picture based on facts from the field, you can customise your campaign to reach a specific kind of audience. If you’re not sure where to begin, consult one of renowned Sydney advertising agencies that can tailor your campaign to match the desired client pool.

Water beneficial partnerships

No brand is an island, and neither is the road to your potential customers paved with gold. In many cases, the quality of the content is not enough to reach all of your audience. It also needs someone to share it and spread the word. Unfortunately, people won’t share your content simply because they like it. This is the reason why it’s important to maintain mutual relationships and partnerships with other businesses. While it’s highly unlikely that your direct competitors will become your partners, finding ones from a similar or complementary niche shouldn’t be difficult.

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Any publicity is good publicity

One of the perks of online marketing is that you can easily turn any situation into your favor. You can even exploit negative criticism to attract more customers, as not all will agree with the criticism. By being engaging and responsive, you create the environment where your customers know that their voice is heard and their opinions valued. How often you post depends on your audience. There are publishing and analytic tools that allow you to schedule your content for posting when your followers are most active.

An interesting content breeds more followers, while boring and repetitive topics lose them. Keep your content quality as high as possible, but don’t overdo it. A large number of posts every day can be as counterproductive as not enough of them. Try to find a perfect balance between interesting and concise content and the frequency of publishing.


Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.