Technical Perspectives: PhoneGap
Mobile application usage is at an all-time high. According to some reports, users spend an average of 2 hours and 20 minutes interacting with a mobile application per day. For the savvy business owner, this represents a prime opportunity to get in front of the customer through entertaining, useful, high quality applications. Bhartendu SharmaGiven the wide range of available devices and operating systems on the market, it is no surprise that entrepreneurs and businesses looking to enter the mobile application market are interested in building apps that function on any device. In the early days of mobile application development, programs were built for each operating system separately. Although this method produced applications that functioned well on the target device, it also increased the time and costs associated with creating the application to the point that targeting every operating system became prohibitively expensive.
Business owners seeking to enter the mobile app market without breaking the bank were forced to limit themselves to one or two operating systems which effectively limited the potential profitability of the application by eliminating anyone who did not use the chosen operating system. Luckily, the technology used to build mobile applications has progressed to the point where it is possible to use one programming framework to create an application that functions well on all operating systems. One of the more popular frameworks available is PhoneGap.
What is PhoneGap?
Using HTML and CSS coding, developers make mobile applications that look like regular mobile websites. Programing different CSS themes makes the web content look similar to native applications on specific operating systems. Using numerous UI frameworks like JQuery UI, Kendo UI, and Sencha simplifies the UI groundwork further. PhoneGap is browser based and performs precisely how a web browser is expected to behave, making UI programming a bit easier.
Iphone 3GS and newer
Blackberry OS 6.0+
Windows Phone 8
Unfortunately, using a wrapper and web-based technologies tends to produce heavier applications making them run slower than native applications with similar functionality. Some reseller stores may reject mobile apps whose functionality plus UI and UX feel is not at par with their native counterparts. Applications must be programmed to have consistent functionality and appearance if they are to be successful on a certain platform.
The inherent benefits of using PhoneGap to develop hybrid applications strongly outweigh the drawbacks. To overcome the obstacle of having multiple developers for each native platform PhoneGap allows mobile app proprietors to cut down on time and money to bring to fruition a successful application. Contacting a professional mobile and tablet software development specialist will help make the decision easier. They can suggest the applicable standards and efficient practices needed to develop a mobile application for any device. This depends on the intended use, audience, and functionality needed for your business, rather than simply suggesting the use of the newest coding tools available.
– Article written by Bhartendu Sharma VP of Operations for Chetu