Technology That is Changing The Automotive Industry

The automotive industry has traditionally always been on the forefront of innovation. They have always been among the first to employ the latest technological advances and also to come up with a few of their own. The main reason for this is stiff competition and the fact that car manufacturers make enough money to pursue serious research and development. These days, we are hearing all about many trends in automotive technology that are going to change the way we see and use cars in the years to come.

Autonomous Cars

Probably the most popular and talked-about technological advancement that is going to shape the future of the automotive industry is the autonomous (self-driving)car. A number of major automotive companies such as BMW, Tesla and Mercedes are introducing new solutions that are going in this direction while the Google’s self-driving car is already being tested. There are some concerns being raised about this technology (such as the issue of code safety), but most experts expect us to see at least 10 million such vehicles on our roads by the year 2020.

Communicating Cars

While driverless cars are definitely an interesting concept, there is a similar one that is both more realistic and actually much more beneficial for road conditions – cars that communicate with each other using wireless technology. The technology is commonly called V2V (vehicle-to-vehicle) and the main purpose of it is to reduce the number of collisions through cars signaling each other than the collision is about to happen. Some reports predict that numbers of vehicle crashes could be reduced by more than 70 percent.

Technology that is Changing the Automotive Industry

Outside Airbags

Airbags have been part of our cars for quite some time now, reducing the number of car accident deaths dramatically and providing levels of protection that cannot compare to anything before their introduction. More recently, we are hearing about concepts of airbags that would deploy on the outside of the vehicles, both over the windshields but also underneath the car, lifting up the car to reduce risks of passengers suffering injuries and also slowing the car down to reduce the force of the impact.

New Tire Concepts

The tire industry is also introducing plenty of new technologies. For instance, a couple of major tire manufacturers have introduced their airless tire concepts while others are working on tires that will reduce fuel consumption. Goodyear has come out with two concepts, with one of them having the potential to make the electric car even better than we hoped it would be. You can find plenty more info on tires here.

Digital Displays

One of the technologies that is being developed quite aggressively by a number of car manufacturers are digital displays that would be projected holographically onto the windshield, allowing the driver to see all the pertinent information without taking their eyes off the road. In conjunction with obtained data, these digital displays would also inform the driver of any changes in the road conditions, such as slippery roads, traffic jams ahead and so on.

Smart Roads

Not all future developments in the automotive industry will have to do with your vehicle. Some of them might actually be applied to roads. Smart roads are truly an intriguing idea, roads that provide drivers with additional information on road conditions, turns that lie ahead of the vehicle and much, much more. LED lighted highways are also a possibility, charged by solar power and providing added security on the road. In addition to this, experts expect smart roads to communicate with smart cars, reducing the risks of collisions and accidents of other kinds.

Car Tracking

Some possible future technologies are not all that great. For instance, there is a very possible future where insurance agencies and local law enforcement agencies will be able to track all vehicles on the roads. Depending on how much miles you have covered, insurance agencies will adjust their premiums and police will know exactly when you crossed the speed limit. In short, they will be monitoring every trip you make in your car.

Personalized Marketing

As cars become smarter and smarter, so will the opportunities for delivering targeted marketing to drivers and the people they share their cars with. It will be just like we are seeing with our web browsers these days where different companies promote their products based on our browsing history.