What Internet Users Expect from Your Business Website
No business can be successful in the online community if their website is not designed in accordance with some rules. It does not have to be a spectacular or expensive website, but it has to follow some basic guidelines. The point of those rules regarding the website is to meet the expectations that every Internet user has from business websites. Therefore, you will achieve most if you make a blend of some general website features and your own original content.
Highly ranked website
According to a study conducted by the scientists from the University of Twente, about 91% of Internet users do not go farther from the first page of search engine results. Also, a vast majority of those users pay attention only to the first few results. This information should tells you that Internet users want to see your website in one of those first few positions of the search engine results page. This is why you need professionally conducted search engine optimization. This includes targeting your audience with keywords and clusters of keywords. Moreover, social media promotion and sharing will boost the natural growth of your website. When a visitor sees that your website is often shared and visited, it will be a sign that you are a reliable business.
Smooth registration policy
Although website owners often complain that it is hard to come up with something unique and original, content-wise, this is simply not true. If you really want to make a difference, do not go for the same generic website organization and content features. On the contrary, avoid templates and work with professional web designers, to give your website a special value. For instance, leave out the aggressive and annoying registration pop-up windows from your website. Firstly, they interrupt the users. Secondly, they are often related to pay-per-click websites, so the visitors will automatically leave your website if they are exposed to such features. What you should do instead is leave a blank register field, so that visitors can subscribe to your website when you content convinces them that you are worth their attention.
Websites that look like a flea market will never gain trust from their audience. So, if you want to grab their attention and make them believe you, the website has to be organized in a meticulous way. This means offering your visitors a detailed map of the website. Moreover, each section and page of the website has to have a link to the homepage. Also, if you want to turn random visitors to your loyal clients and encourage lead generation, they need to see that your website targets a chosen group of people. This can be achieved through a selected assortment of goods. For instance, if you sell fine and branded wines, do not mix them with table wines. So, if you want to test the market and see what your visitors expect from your website, conduct several analyses that will give you the answer to that question..
When you are planning to launch a website, you have to know what an average member of your target audience expects from you. In addition, the visitors do not expect to be attacked by register or buy-me calls to action. You simply need to attract them to your website, let them take their time and decide what and when they want to buy. Only such a website policy will ensure that your customers become your long-term clients.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.