Why Should I Buy From You?

There is that moment in every sales conversation where a client must decide if you are the right choice. Whether they come out and ask it, or simply wonder internally, the question on the table is very simply “Why should I buy from you?” In a sea of companies which offer similar services, if you want to win the sale, your answer needs to be confident and compelling. One of the best ways to prepare to answer that question is to create a brand position statement which clearly defines how you stand out.